Elf on the Shelf

SCOUT ELF PRODUCTIONS
ChannelS: Netflix, YouTube, Live events

BRIEF

A multi-year engagement of marketing and original content that brings young viewers fresh, exciting content that introduces new characters.


CHALLENGE

Extend the Elf on the Shelf universe to excite current fans and win curious new ones.



RESULTS

Since 2017, Ashley Davis has headed the Lumistella account, creating hours of festively fun content for The North Pole. The creative and production team has produced hours (and hours) of Elf on the Shelf content, from specials to commercials. We have built diverse teams, unique pipelines, and pricing strategies to fit each project's needs, and we have helped grow an ever-expanding world and cast of characters with humor and heart.


Executive Producer & Producer: Ashley Davis for Primal Screen

Creative Dir. Shane McGee

Animation Dir. Fumi Yozawa McGee